Born and bred on the Gold Coast, AJ’s coffee journey began across the country in Adelaide when a friend landed him a gig making coffee on a brand new Slayer espresso machine. Inspired by the emerging specialty coffee industry and with an incredible energy to help others, AJ quickly became head coffee trainer before moving back to his hometown. Back in the QLD sun and sand, AJ continued working with cafes not only as a coffee expert, but also helping them get the word out through social media. For AJ, combining killer photography & ninja level Instagram skills are both a recipe for success, and a passion. Check out more on his Instagram @theempiresocial.