About Us
Peace, Love & Perfect Crema
1968: Espresso Sparks in RosevilleIan Bersten fires up Belaroma Coffee in leafy Roseville just as Australia’s espresso obsession begins.

From Surf to Supply Runs
Bigger dreams need bigger space. Roasting shifts to Manly Vale and wholesale beans spread across NSW.
Andy Simpkin takes the helm; the next 15 years see customers and support teams boom across NSW, ACT & Queensland.
From Manly to Everywhere
Belaroma becomes Seven Miles, named after the 1940s ferry slogan “Seven Miles from Sydney, a thousand miles from care.” Same mission, fresh look.
Local hubs now serve cafés and coffee lovers nationwide, fuelled by the same pursuit of better brews and real‑world support.
Good Vibes in Every Sip

Coffee with Heart
Bear Cottage
Providing compassionate care for children with life-limiting conditions and their families.
So They Can
Helping provide education for kids in coffee-growing regions of Kenya and Tanzania.

Ethical Sourcing
Great coffee shouldn’t come at the cost of fairness or the planet.
Through direct partnerships with producers & specialist coffee brokers, we partner with suppliers who are committed to supporting gender equality, upholding human rights & tackling poverty.

Less Waste
Every little bit counts, from choosing compostable cups to turning coffee sacks into charity tote bags, to powering our roastery with the sun. At our Manly Vale roastery, rooftop solar panels have already saved over 200,000kg of CO₂.