About Us

Peace, Love & Perfect Crema

1968: Espresso Sparks in Roseville

Ian Bersten fires up Belaroma Coffee in leafy Roseville just as Australia’s espresso obsession begins.

From Surf to Supply Runs

1979 : Move to the beaches

Bigger dreams need bigger space. Roasting shifts to Manly Vale and wholesale beans spread across NSW.

2000 : New Captain, Bigger Crew

Andy Simpkin takes the helm; the next 15 years see customers and support teams boom across NSW, ACT & Queensland.

From Manly to Everywhere

2016 : Hello, Seven Miles

Belaroma becomes Seven Miles, named after the 1940s ferry slogan “Seven Miles from Sydney, a thousand miles from care.” Same mission, fresh look.

Today : Australia‑Wide, Still Hands‑On

Local hubs now serve cafés and coffee lovers nationwide, fuelled by the same pursuit of better brews and real‑world support.

Good Vibes in Every Sip

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