Roseville, NSW – 1968
When Ian Bersten first opened the doors to Belaroma Coffee in the leafy Sydney suburb of Roseville. His timing was right, espresso coffee was just starting to take off in Australia. High-quality, locally-roasted coffee was a welcome change in an industry dominated by multi-nationals and Italian imports.
The reputation of the business grew over the following decades, fuelled by the quality of the coffee and a determination to push the industry forward. Belaroma cafes started opening across the north of Sydney and the business started supplying other cafes in the area.
By the late 70’s, Belaroma had outgrown its humble beginnings, and coffee roasting was moved to the current location in Kenneth Rd, Manly Vale. From this new base, wholesale coffee supply continued to spread throughout the 80’s and 90’s. With local cafes popping up in cities and towns right across NSW, they needed more than just great coffee, but also our help with training, equipment & business skills.
In the early 2000’s, Belaroma changed hands. As Ian moved on, Andy Simpkin stepped in to take Belaroma on the next chapter of its journey.
Despite increasing competition in the industry, the next 15 years saw the business continue to grow. With additional roasting facilities opening in Brisbane and Canberra, and local support offices in Newcastle, Southern Highlands & the Gold Coast. The business not only expanded in location, but also in the range of coffee brands to suit the needs of the increasingly competitive café sector.
In 2016, the business made the transition from Belaroma to Seven Miles, a name that reflects both the range of our coffee brands and the location we call home. It’s a name that dates to the 1940s, when the Port Jackson and Manly Steamship Company coined the phrase “Seven Miles from Sydney, a thousand miles from care” to promote the Northern Beaches’ down to earth, laid-back lifestyle.
Now, it’s been 50 years since the business began. Belaroma continues to be a proud part of our history, and a key part of our coffee range.
While many things have changed over the years, one thing remains the same: our passionate pursuit of exceptional coffee.