Cafe Profile: Coffee Trad3rs

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Growing up in the western suburbs of Sydney, I remember all too well the days when specialty coffee was exclusively for the cool kids in the city. Thankfully, with great options popping up in all parts of Sydney, we no longer need to catch the train to Surry Hills to grab a killer single origin espresso or batch brew filter.

Joining the westward expansion of delicious coffee is Coffee Trad3rs in Castle Hill. Located in the middle of the busy Victoria Avenue commercial area, the locals here are a diverse mix of local trades, white collar professionals and suburban families. For owner James, it’s the people that make it what it is. “I just love see the smiles when people have a great cup of coffee…it keeps me going” says James.

You can tell the team here prides themselves on service – it seems that nothing is too much trouble. Whether it’s a quick take away, a sit down lunch or a whole tribe of parents with prams, the service is unfailingly quick and friendly.

With such natural hospitality skills, it’s a surprise to find that James’s background is in the IT industry. After some encouragement from his wife, James took the plunge and started his first hospitality venture – a cafe in Top Ryde, also called Coffee Trad3rs. After a rocky start, James quickly took to the challenge of building this new business using his secret weapon; exceptional customer service. Over the next few years, he turned the business into one of the top ranking and most successful cafes in the area, topped off by winning the local business award for most outstanding cafe.

As a Hills district local, when the opportunity came to move the business into his neighbourhood, James jumped at the chance to bring his passion for quality and community closer to home. Since opening in July 2018, the response has been fantastic, but James is quick to point out that he is in no rush. “People love it, but for us it’s about taking the time to build a good reputation” says James.


The local theme continues in the kitchen. With a focus on local sourcing, and made from scratch – the quality of the food really is stunning.

The wide ranging menu starts with modern, health-focussed brunch items, like the ‘mixed mushroom madness’ with beetroot puree and goats cheese and the ‘pomegranate & pumpkin salad’ with Quinoa and sous vide chicken.

But they also didn’t forget to include some indulgent offerings like the ‘Smoky Pork burger’ with pickled fennel slaw and the ‘French (Toast) Kissing’ with maple bacon and banana…definitely a sometimes treat.

Families are well catered for to, with a dedicated kid’s menu, gelato bar & the cutest babycinos you are ever likely to see.


The passion for coffee goes well beyond the name at Coffee Trad3rs. Serving Cultivar as their house blend, with it’s beautifully sweet notes of malt and honey, along with a selection of single origin coffees.

The coffee equipment also makes quite a statement. Leading the way is the futuristic Samremo Opera 2.0 in stormtrooper white, backed up with matching Mythos and EK43 grinders.

If espresso is not your thing, they also offer a range of single origin coffees made to order as pour over filter, or as cold brew iced coffee, made with the impressively huge Yama cold drip tower.

With so many tasty things on offer, it’s time to head west and check it out.

Coffee Traders
Shop 1 / 8 Victoria Avenue,
Castle Hill, NSW

Mon-Fri: 6am – 5pm
Sat: 7:30am – 3:30pm
Sun: Closed

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If you’re also planning a new cafe business, check out our step-by-step guide to opening a cafe


From owner / operator of his own coffee business, to product development for a coffee multinational, to consulting with independent cafe owners, Ben has been involved across a wide range of the industry over the last 20 years. When he isn’t brewing coffee, or writing about it, Ben is likely to be annoying his kids with 90’s music trivia.